Wrango Becomes the First Platform to Deliver Script Attribution Into Google and Meta for HCP Campaigns

New offline conversion integration lets pharma brands and agencies measure prescribing outcomes and calculate ROAS on ...
adexchanger

conversion API

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...
MediaPost

Meta Lowers Technical Barriers To Win New Advertisers

Meta Platforms announced two updates to its advertising-measurement offerings Wednesday -- an AI-assisted upgrade to the Meta Pixel and a one-click setup path for the Conversions API. The changes are ...
TMCnet

Admaxxer Surpasses 12,000 Active Brands and $3 Billion in Tracked GMV, Cementing Its Position as the Leading Triple Whale Alternative for DTC Shopify Analytics

Admaxxer is a direct-to-consumer analytics and ad-operations platform that brands adopt as an alternative to Triple Whale. It operates in the same category as Triple Whale and a number of ...
Yahoo Finance

Drive Social Media Offers an Update to Clients Regarding the 2026 Meta Ads Attribution Window Changes

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