Prototyping is an exciting time in game development. During my time at Ustwo Games, we have prototyped everything from a castaway simulator to a village drama about the world of language. The most ...

Opinions expressed by Entrepreneur contributors are their own. Working on a new product is always an exciting and risky process, even when you have all the data suggesting that the product is a win.

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. It’s very common for a prospective client to come to our product development ...