You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. In the summer of 2020, Jeff Green, CEO of the largest independent adtech firm The Trade Desk, casually ...
This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...